Is the ejaculation delaying lubricant really effective? Ejaculation control is a very important issue in the lives of many couples. For many men it is a real problem because in spite of all the efforts made ejaculation sometimes happens very quickly. To keep you away from the point of no return we advise you to change the rhythm of your breathing during sex. Deep breathing from time to time during sex will keep your arousal level high but will break the momentum towards premature ejaculation. If you accompany this technique with the use of an ejaculation retardant, most probably you will overcome your difficulties for the happiness of yourself and your partner.